We are so excited to finally share something really close to our heart. If you’re reading this, welcome to a new chapter, one that’s about more than fashion, more than a logo, more than a brand. This is about community, confidence, and the next generation of girls learning what it means to show up for themselves and each other.
For Them, With Them
We’re officially sponsoring our hometown team the Stones Athletic U12s girls football squad, and they have just reached the quarter finals!
It feels like the perfect match. These girls are strong, determined, fearless and still just girls learning who they are. Watching them play reminds us of why we started this brand in the first place: to support girls in every version of themselves.
After every match, win or lose, the girls deserve to step off the pitch, breathe, and just be. That moment when the whistle blows and the adrenaline settles? That’s when the real comfort matters. That’s where our brand comes in.
When they put on one of our cosy, soft tracksuits after a game, it’s like a reset. A chance to relax, warm up, and feel proud of the effort they’ve just put in. It’s comfort, confidence, and calm all wrapped into one.
And to them, it’s more than just a tracksuit.
It’s:
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“I played my heart out today.”
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“I’m proud of myself.”
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“I’m part of something bigger.”
Strength. Sisterhood. Solidarity.
It’s a sisterhood, girls cheering girls on, lifting each other up, and playing with their heart. And that’s exactly the kind of energy we’re here to support.
This sponsorship is our way of saying:
We see you.
We believe in you.
And we’ll show up for you the same way you show up for one another.
It’s not about perfection. It’s about effort, unity, joy, and growth. It’s about the girls learning that strength comes in many forms, from tackling on the pitch to being kind off it. That lifting each other up is the real “good girl code.” That confidence isn’t loud or forced; it’s built from feeling supported, safe, and celebrated.
What This Means for Us
Being able to support these younger girls means everything to our brand. It reminds us why we do what we do. Fashion isn’t just clothes its about tribes. It’s the feeling of comfort after a long game. It’s the confidence of walking into practice knowing you’re part of a team. It’s the pride that comes from wearing something that represents unity and empowerment.
And for us? Sponsoring Stones Athletic is a promise:
To create clothes that feel good.
To support girls as they grow.
To celebrate teamwork, resilience, and realness.
To uplift the next generation with softness and strength at the same time.
Here’s to the Girls
Here’s to every U12 player learning her power.
Here’s to comfortable tracksuits, muddy boots, and big dreams.
Here’s to the team that proves strength and sisterhood go hand-in-hand.
Here’s to building something that matters, on the pitch and off it.
This is just the beginning...
If you’ve connected with our mission, our girls, or the heart behind what we do, we’d love for you to be part of this journey. From comfy post-match tracksuits to pieces designed for real confidence and real girls, everything we create comes from a place of purpose.
This is the first of many. Explore the brand. Join the Glow Collective.
